June, 2019 – For the third consecutive year, and also coinciding with the third edition of the contest, the Association of Meat Companies, Anafric, will be present at Meat Attraction 2019, which will take place in Madrid from September 17 to 19. In this edition of the Professional Exhibition for the Meat Industry, Anafric intends to repeat a formula of joint presence with important companies in the sector, after the good valuation of the companies that participated in the experience in the last call. At the moment, together with Anafric, will be present at the Meat Exhibition the companies: Sucarn, Fribin, Bones and Meats, Cárnicas Sierra Sur, Frimancha, Murgaca y Meat Center Iberica.
After the good results in the last edition, repeats the formula that offers advantages, cost reduction and great visibility to the company
As Anafric president José Friguls explains, “The companies value this joint participation very positively in the last edition of the fair since it allows them to reduce costs and obtain greater performance from their presence in the exhibition by multiplying their visibility. Anafric is part of the organizing committee of this exhibition, which makes possible its participation with an associated project where the co-exhibiting companies have important advantages.
Anafric expects to add an eighth company to its grouped presence and invites meat companies to “inform themselves without engagement of all the advantages it offers them”.
This joint formula allows companies to include their customers and potential customers in the International buyer program, benefit from B2B – in this edition, B2Meat – with importers worldwide or strengthen their presence as a meeting point for customers and relationship with the meat sector.
As its president, José Friguls explains, “our goal is to offer the best service to companies, and this format contributes to this purpose as it allows them to optimize their resources by reducing costs and enhancing contacts and business opportunities”. This grouped project includes a common interior area that is accessed only through the stands, allows tastings and facilitates managements with Ifema.
The third edition of MEAT ATTRACTION is presented with the message “The appointment with the best meats in the world”. The only professional exhibition in the meat sector held in Spain plans to exceed 400 participating companies and 20 000 professionals in the sector from 60 countries. This is a strategic edition focused on Innovation as a driver of sectorial transformation, with the objective of consolidating domestic marketing and the diversification of international markets for the export of national meat products.
Meat Attraction aspires to position the Spanish Market as one of the main suppliers of meat products in the world. In this sense, is highlighted the presence and commitment of Anafric, one of the main associations of meat companies in Spain, with Meat Attraction and its associated companies.
Meat Business Association, Anafric
Anafric is a national meat business association that defends the interests of companies in the livestock-meat sector of all sectors, in a transversal and plural way. It has 200 associated companies whose activity encompasses from fattening farms, slaughterhouses, cutting rooms and cold stores. By volume of product, it is the most representative association in sheep and goats at the state level. Its associates invoice a total of 3,627,513,577.93 euros annually and employ almost 4,900 people in fixed staff. ANAFRIC represents (in tons of commercialized channels): Sheep, 69%; Beef, 46%; Pig, 23% .