The Interprofessional Agro-Food Organization of Sheep and Goats, INTEROVIC, in the face of the situation of stock of sheep and goat meat due to the closure of the HORECA sector, has carried out a search for alternatives that allow them to deliver their products directly to Spanish households, the only way to give output to the surplus volume, which is estimated at 70% of production. INTEROVIC and Amazon have worked together to market these meats through the Amazon Prime Now express delivery service available to Prime customers in Madrid and Barcelona. In this way, traditional producers and ranchers of sheep and goats hope to open cuts specially designed for home consumption, offering delicious, healthy meats with proven social and environmental benefits.
The Junta de Castilla León has announced that it is going to carry out a campaign to promote beef, with the aim that consumers are aware and encouraged when choosing these products in their shopping cart.
Beef is the second largest livestock sector in Castilla y León, with a production of 190,000 tons per year, the second autonomous community where more beef is produced, and a production value of 568 million euros.
As explained by the Board, “the strength of this sector is guaranteed by the excellence of the product and because Castilla y León has excellent means of production that guarantee the welfare of the animals on the farms”.
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