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Provacuno, in favor of environmental sustainability and the reduction of emissions

Provacuno assegura que 2020 finalitza amb grans avenços en sostenibilitat ambiental i reducció d'emissions. La interprofessional de la carn de boví assenyala que la responsabilitat de el sector amb el medi ambient és "immensa, i per això està treballant en el programa europeu" Life Beef Carbon "per reduir al menys un 15% les emissions de gasos d'efecte hivernacle a els propers deu anys ".
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The world meat market will grow in 2021 according to Rabobank

Después de un año marcado por la incertidumbre, se espera que la industria mundial de proteínas animales aumente nuevamente, en busca de oportunidades. El Rabobank Global Animal Protein Outlook 2021, publicado recientemente, anticipa el crecimiento de la producción en la mayoría de las regiones en 2021, junto con un panorama marcado por oportunidades y riesgos.
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#RealidadGanadera, comunicando hechos sobre la ganadería española

Hoy ha tenido lugar la presentación virtual de la campaña #RealidadGanadera, comunicando hechos sobre la ganadería española, a la que han asistido más de 200 personas. La iniciativa aúna organizaciones relacionadas con el sector ganadero, con el objetivo de informar sobre el modelo de producción ganadero español y poner en valor su contribución para afrontar los retos globales, ofreciendo otra perspectiva, desmintiendo mitos y aportando evidencias sólidas al debate actual sobre la ganadería.
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The interprofessionals INTEROVIC, INTERPORC and PROVACUNO collaborate with MAPA in the international promotion of meat products

El MAPA (Ministerio de Agricultura Pesca y Alimentación) han acordado la renovación del convenio de colaboración con INTEROVIC, INTERPORC y PROVACUNO para la promoción internacional de los productos cárnicos españoles de ovino, caprino, porcino de capa blanca y vacuno de carne, en terceros países mediante la participación conjunta en determinadas ferias internacionales durante los años 2020 y 2021. Todas estas acciones están sometidas a la evolución de la pandemia por el coronavirus. Anafric informará detenidamente sobre todas las iniciativas en su comunicado semanal de las interprofesionales.
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PROVACUNO receives the Gold Medal in the 19th Best Food Awards 2020 for ‘Fans del Vacuno’

PROVACUNO, la Organización Interprofesional de la Carne de Vacuno, ha recibido la Medalla de Oro en los premios Best Awards que otorga Alimentaria, una de las grandes ferias del sector de la alimentación a nivel mundial y que se celebra cada dos años en Barcelona; en esta edición 2020 en formato online por las circunstancias sanitarias actuales. El premio ha sido en la categoría de Branded Content: Campañas Institucionales y Genéricas por  la serie documental Fans del vacuno, estrenada en octubre de 2020, con una posterior campaña de marketing y comunicación de éxito.
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Provacuno y la UE lanzan una ambiciosa campaña de 4,5 millones de euros para reforzar el conocimiento y competitividad del sector del Vacuno de Carne en Europa

Provacuno y la UE lanzan una de las campañas más ambiciosas de su historia, de tres años de duración (2020-2023), con el objetivo de reforzar el conocimiento y la competitividad del sector del Carne de Vacuno en Europa. Con un presupuesto de 4,5 millones de euros, ofrecerá información veraz dirigida a los consumidores para que puedan valorar este alimento top de la gastronomía nacional, junto a otras propuestas alimentarias “de moda” con las que quiere coexistir.
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The US predicts a complicated 2020 for meat in Europe, but not because of the Covid19 crisis

The US Department of Agriculture has produced its forecast report on the evolution of the meat sector in the EU during 2020 and 2021. In the case of beef, the Central European herd is expected to increase slightly as beneficiary continuous financial support for the sector. Overall EU beef production will continue to decline, according to the US Department, because of some of the EU's policy proposals such as the Green Deal, the farm-to-table strategy and the biodiversity strategy. All this means that the production of beef in the EU does not increase in the short term.
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Provacuno promotes beef in Dubai

Provacuno has once again been present in Dubai through an event held before 50 importers from the United Arab Emirates. This event, which took place at the Hotel Dukes Barceló in the Emirati city, is part of the activities programmed in the What a Wonderful European Beef plan, a program co-financed by the European Union.
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Active packaging with antimicrobials and bacteriophages to improve the shelf life of meat

Active packaging aims to improve food safety, preserve the quality of the packaged food and extend its shelf life. Depending on the mechanisms of deterioration of the food to be packaged, different active packaging strategies can be used. In the specific case of meat products, antimicrobial active packaging is one of the invocation lines that are being explored the most, its objective being to prevent or slow down the development of microorganisms in order to increase shelf life and guarantee safety food.
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The meat sector leads exports in the first half of 2020 in Catalonia

The figures show part of the incidence of the pandemic produced by COVID-19, declared on March 11, 2020 by the WHO. This had the first visible effects on exports from the data for April, where the growing trend began to slow down compared to 2019. On the other hand, in May foreign trade was below the results of the same month of the year 2019. However, the global turnover for the first half of 2020 (€ 5,420.43 million) is higher than that of the same half of 2019 (€ 4,964.70 million), favored by the good figures for June 2020.
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Beef production falls by 5% during the first 5 months of 2020 in the EU

During the first five months of the year, livestock prices in the EU and the UK had generally been on a downward trajectory (particularly between March and May), probably reflecting changes in supply and demand caused by the coronavirus. Since May, prices have been largely recovering, possibly with the easing of lockdown measures and improving demand for food services. A lower level of imports and production may also have contributed. To this is added that production fell by 5% (2.7 million tons of beef), than in the same period of 2019.
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Sales of antibiotics for livestock use are reduced by almost 14% in Spain in 2019

The total consumption of veterinary antibiotics in Spain registered a decrease of 13.6% (27.2 mg / PCU or milligrams of active ingredient per Population Correction Unit) in 2019, as confirmed by the National Plan against Resistance to Antibiotics (PRAN) from the Ministry of Health and Porcat collects. With the latest figures added to the statistic, total sales of antibiotics for veterinary use show a reduction of 58.8% between 2014 and 2019.
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Taste is the first criterion when it comes to appreciating beef

Several agri-food research centers in France have studied the general appreciation of beef by consumers. Among tenderness, juiciness and taste, the latter stands out as the sensory dimension that contributes the most to general appreciation (39%), followed by tenderness (31%) and juiciness (24%).
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Interovic recalls that sheep and goat farming prevents forest fires

The millennial custom of moving goats and sheep to provide them with food is currently an effective and sustainable way of keeping mountains and ravines clean. An adult goat ingests between 1.5 and 2.5 kg of dry plant matter daily (350 to 1500 g of leaves and scrub shoots). Adult sheep, grazing, can consume 2 to 3 kg of dry matter daily (scrub and woody species). A way of converting dangerous vegetable waste, of which nobody deals, into a delicious resource, of proximity and nutritionally excellent, the meats of suckling pig, sheep and goat of European origin.
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