Interbev, the French interprofessional of beef, has launched a promotional campaign to defend the quality and culinary virtues of beef. And it is that the consumption of minced meat has never increased so much as during the period of confinement last spring. In fact, minced meat sales increased 40% in supermarkets and 50% in butchers compared to 2019.
Interbev has launched a new communication campaign with the evocative slogan “It is incredible what can be done with minced meat” to highlight this product that has become a staple in daily purchases.
The campaign, available in 2 waves from October 5 to 15, 2020 and from November 18 to December 6, 2020, is broadcast on the platforms of television channels as well as through online video platforms.