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It is a campaign on social networks to promote the consumption of suckling lamb, and it will be active for two weeks, focusing on the field of digital marketing, with the collaboration of prescribers and raffles on social networks. The sector is working to find new opportunities for the consumption of these products, as well as promoting initiatives to make consumers aware of the benefits of suckling lamb. Lamb has been part of the Spanish gastronomic tradition for a long time, and the current era is perfect for its consumption.
The ultimate goal is to value the importance of suckling lamb consumption: developed under the #Lechalencasa label, it seeks to help and support more than 120,000 families that produce this type of livestock.
Collaborate in the project:
- Ministerio de Agricultura, Pesca y Alimentación
- Junta de Castilla y León
- IGP Lechazo de Castilla y León
- IGP Cordero Manchego
- IGP Cordero de Navarra
- Tierra de Sabor Castilla y León