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New campaign by the livestock and meat industry in Northern Ireland to dispel hoaxes surrounding red meat

The Livestock and Meat Commission for Northern Ireland  (LMC) this week launched a new campaign to highlight the environmental and health conditions of Northern Ireland beef.

The ‘Truth About Beef’ campaign works with scientists, chefs and nutritionists to dispel the myths surrounding red meat while focusing on the nutritional and environmental credentials of Farm Quality Assured Northern Ireland beef.

Where the campaign will appear

The campaign aims to lead the conversation about the positive contribution that beef production can make to global challenges, supported by peer-reviewed and communicated scientific research. by experts.

The campaign will appear on social media, television, digital media, radio and outdoors and will be supported by a variety of informative articles and recipes on the website.


More information here.