The role of the 'firefighter cows' or the 'firefighter sheep' is very…
PROVACUNO, the Interprofessional Organization of Beef, has received the Gold Medal in the Best Awards granted by Alimentaria, one of the great fairs of the food sector worldwide and which is held every two years in Barcelona; in this 2020 edition in online format due to current health circumstances. The award was in the Branded Content category: Institutional and Generic Campaigns for the documentary series Fans del Vacuno, released in October 2020, with a subsequent successful marketing and communication campaign.
The documentary series Fans del Vacuno is the largest research work ever done in the agri-food sector in our country.
This work was designed to show the reality of the beef sector, publicize all the benefits of this activity in terms of sustainability and respect for the environment, animal welfare and health, and food safety.
The five chapters are available on the web www.fansdelvacuno.es.
The awards reward the best in communication in the food sector in the last two years.