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The ‘Muy Fans de lo Nuestro’ campaign, promoted by Provacuno to promote the consumption of national beef this summer, has seduced three major distributors in the country: Alcampo, Covirán and DIA.
Thus, in addition to the more than 6,000 butcher shops throughout Spain that already have badges for the consumer to identify the product as 100% national, these three distribution chains have joined the campaign.
Alcampo has 356 physical points of sale between hypermarkets, supermarkets and online stores. DIA, for its part, is the food chain with the largest network of stores in Spain, with more than 4,600 establishments. And Covirán, a retail cooperative dedicated to food distribution, has more than 3,000 supermarkets between Spain and Portugal.