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The European consumer does not understand the term “Raised in …” on the labels indicating the origin of meat

The European Commission has published a study on the importance of indications of origin of meat. Consumers consider that the country of origin labeling is important information at the point of purchase, but the study points out that the understanding of these definitions by the consumer is low and, therefore, there are doubts about the consumer’s interpretation.

Specifically, the study defines that consumers do not understand well the term “Raised in …”. Therefore, the information could be considered to be not accurate, clear and useful to consumers and some consumers may be misled.

For this reason, the study recommends conducting or supporting information campaigns to improve consumer understanding of origin labeling.

More information Eurocarne