The Interprofessional Agro-Food Organization of Sheep and Goats, INTEROVIC, in the face of the situation of stock of sheep and goat meat due to the closure of the HORECA sector, has carried out a search for alternatives that allow them to deliver their products directly to Spanish households, the only way to give output to the surplus volume, which is estimated at 70% of production. INTEROVIC and Amazon have worked together to market these meats through the Amazon Prime Now express delivery service available to Prime customers in Madrid and Barcelona. In this way, traditional producers and ranchers of sheep and goats hope to open cuts specially designed for home consumption, offering delicious, healthy meats with proven social and environmental benefits.
Fernando Miranda, Secretary General of Agriculture and Food, has chaired the plenary session of the Observatory of the Food Chain, in which the will of the Ministry of Agriculture, Fisheries and Food to advance in the achievement of the value chain studies has been confirmed of beef and sheep meat, among other foods.
It has been found that the value chains that had been carried out a few years ago by the old Price Observatory, had not been updated for years.