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The pig sector, in the Eurocup

The Let’s Talk About Pork From Europe campaign will be turned over during the Eurocup to explain the rigorous European model of pig production based on the highest standards of animal welfare, sustainability and food safety that results in a white layer pork with the highest quality in the world.

During its second year of campaign, Let´s Talk About Pork From Europe focuses its actions on television and digital in the framework of the football competition that will attract the most audience in 2021. Its objective is to amplify coverage and generate notoriety in an intergenerational target to which # LaMejorSelección will present, the eleven winner of appetizers with white layer pork to accompany the matches in Spain and the rest of the great games that will be played until July 11.

Let’s Talk About Pork From Europe will amplify the digital actions to focus on the target of Spaniards between 18 and 30 years old, to whom it will explain the rigorous European model of pig production that results in the highest quality pork on the market, fundamental food within an active, sporty and healthy lifestyle as differential arguments when making the purchase decision.

Let´s Talk About Pork From Europe focuses its actions on television and digital in the framework of the football competition that will attract the most audience in 2021. Its objective is to amplify coverage and generate notoriety in an intergenerational target to which it will present # TheBest Selection

Let´s Talk About Pork From Europe centra sus acciones en televisión y digital en el marco de la competición de fútbol que más audiencia va a congregar en este 2021. Su objetivo es amplificar la cobertura y generar notoriedad en un target intergeneracional al que presentará #LaMejorSelección