This is a study by the US Livestock and Beef Research and Promotion Board dealing with the competitive threats of these meat substitutes. In a survey of more than 3,000 US residents in September 2020, the main conclusions stand out:
1.- Respondents emphasize that the taste, appearance, price and naturalness of beef greatly exceed those of proteins of vegetable origin.
2.- Proteins of plant origin obtain the highest scores in animal welfare, health and environmental concerns.
3.- Providing consumers with detailed information on ingredients or nutritional value does not significantly affect the choice between beef burger and plant-based meals.
More information in this link.